Jesus as a Brand

Roy Moore’s core supporters tend to treat Jesus as a brand rather than as the Son of God, author of the Sermon on the Mount, and protector of the poor and forgotten. They’ve dispensed with his Message, using only his name, slapped on bumpers alongside the National Rifle Association and maybe Semper Fi or MAGA. If Jesus were here today, not just as the claimed “personal friend” of folks who fence themselves off from the world his Father made, but as the compassionate healer described in Matthew, he wouldn’t be pulling the lever for Roy Moore. You can take that to the bank.